The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively
‘Globally OOH is leveraging mobility in significant ways’
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global...
Dr Minhas will make a presentation on the theme of 'How innovatively can OOH maximise opportunities in urban transit space?' at the upcoming Delhi NCR Talks...
OMI planned and executed the 3-week campaign in more than 25 cities
The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
