‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
The latest research has been conducted across 24 cities, including tier 2 markets, and covers a sample of over 17,000 respondents representing 83 million people in...
DOOH is redefining human engagement, says Ocean CEO Tim Bleakley
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
