A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six...
Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser...
Ecosys OOH has planned and executed the 7-city campaign
Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales,...
