Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential...
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than...
Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice...
The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to...
Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition
Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their...
Since the project was to be developed on DBOT basis, BMC will not incur any upfront losses but would lose all the potential revenues from contracts...
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
