An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for...
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health...
‘This is What a Level Playing Field Looks Like’ is a call for fairer representation
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief...
