The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on 'Driving accountability for OOH investment' at the WOO APAC Forum in Bali
Fernando VizcaÃno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain
Snapshots of air travel patterns in India in Jun-Aug season
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for...
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
