OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Art for facilitating positive social, economic, and ecological change
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content, are reshaping the future of outdoor...
Polycab partners with Jaaguar Media Solutions to create a vibrant, electrifying campaign at Mumbai’s iconic Lalbaugcha Raja, spreading festive cheer while showcasing their cutting-edge electrical solutions.
Smart cities have the potential to be giant social media networks reaching mass audiences
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby as part of a creative out-of-home...
