Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much...
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Old Mout Cider is the launch partner
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful...
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media
Ashish Mishra will be sharing his perspectives on the theme: ‘Can OOH perform at every stage of the marketing funnel?’
