The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.
The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante
The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the...
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Goddard describes the issue of sustainability as the “elephant in the boardroom”
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
OAA 2024 onboards Urvashi Arya, Senior Brand Manager, Bausch & Lomb, as a Jury member. The OOH Advertising Awards, formerly known as Outdoor Advertising Awards, is open to...
The new brand identity was developed together with the Zurich branding agency MADE Identity.
