The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
India among the most dynamic ad markets this year
“The OAA provides a valuable opportunity for industry professionals, agencies, and brands to showcase their best work and gain recognition for their efforts,” says Ambika Mehrotra
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the...
The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies
Innovation expert Dino Burbidge speaks the ever-evolving landscape of OOH advertising, powered by interactive technologies
