“At OAC 2024, we see great value in connecting with OOH leaders including networking with potential clients, partners, and industry thought leaders, fostering collaboration and driving...
Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but...
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
India among the most dynamic ad markets this year
