Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
With the inauguration of the 500th Franchise store in Bengaluru, Bata India's retail footprint expands to 2,150+ stores nationwide
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period...
The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period...
In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even...
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other's experiences and share best practiceâ€
