Oxigen Wallet, on becoming the official sponsor of MCL that happened in Dubai, rolled out a big-sized multi-city campaign in India and Dubai using traditional formats...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further...
Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and...
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in...
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
Giving insight on railway advertising, Sudeesh V C, Senior Divisional Commercial Manager at Thiruvananthapuram Division, in Southern Railway said that the medium offers face to face...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump...
