Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited...
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
Presenting his session on"OOH in the Digital Economy at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way...
