The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising network and enhance its tech-driven solutions...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Turkish Airlines has chosen an iconic standalone location in Delhi to establish its brand presence, making a bold statement with an enormous outdoor campaign executed by...
RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content, are reshaping the future of outdoor...
The campaign is executed by Madison Outdoor Media Solutions and 3 Scratch Films
