59 billboard owners deliberate upon the ways to grow the OOH business
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
The 2-sided billboard is expected to deliver 3.3 million impacts every month
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
