Vyoma Media wins DOOH mandate for TVS XL100

Vyoma Media, the country’s leading out-of-home digital solutions company, has announced that it has been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart. TVS XL100 HeavyDuty i-TouchStart is the first heavy duty vehicle in India to have an electric start based on Integrated Starter Generator System.

Vyoma Media plans to build on the affinity towards the TVS brand by engaging consumers through smart displays at ticket counters across Karnataka, Bihar and Uttar Pradesh railway stations. The content will focus on localisation and raising awareness; so the campaign’s creative and the corresponding SMS promos will be in Kannada and Hindi. Further engagement involves the respondents being redirected to the brand’s product page on their website where they can interact with the Customer Care team of the company.

The campaign for TVS XL100 Comfort will be seen across cities in Karnataka, while the campaign for TVS XL100 HeavyDuty i-TouchStart will be across cities in Uttar Pradesh and Bihar. Both the campaigns will run for a period of 2 months.

This is the second brand campaign that Vyoma has initiated for TVS recently. S Vaidyanathan, Vice President – Utility Products TVS Motor Company Ltd. said speaking about the campaign, “We wanted to initiate a campaign with a focus only on the interactive and localised creative. Vyoma’s displays placed at prominent locations will allow us to integrate and amplify the brand’s campaign for TVS XL100 Comfort and TVS XL100 HeavyDuty i-TouchStart in its key markets. It will also ensure that our brand loyalists are aware of the new innovative features in the vehicle and help us maintain top of the mind recall.”