The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums
QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund...
Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
The Lodha Palava branded buses showcase the multitude options where citizens could live, work, learn and play using Palava’s many facilities
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”
The brand hit the streets of Mumbai to create a big impression on its target audience
The merged companies will continue to compete with each other and with other out-of-home advertising providers
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
