AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers...
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of...
