The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets,...
Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences
Karnataka Talks OOH conference starts with lamp-lightening by Surendra Shenoy, Principal GM, BSNL Karnataka Circle, Sridharamurthy N S, Sr. DCM, Bengaluru Division, SouthWestern Railway, S Kumar,...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global...
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering...
