Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
The contracts have been acquired for a period of 10 years each.
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.
The mall offers 120x20 giant feet structure to create unparallel visibility along with 100 more sites of different sizes
The agency will be headquartered in Gurgaon
The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.
The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft
