‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas

In the recently concluded OAC 2017, Anupam Kher, a renowned actor stated that no achievement is as big as seeing themselves on a hoarding. That is why the oldest medium and the oldest advertising category i.e. Bollywood amalgamates every weekend with the OOH without fail. This time, ‘Jab Harry Met Sejal’ starring Shahrukh Khan and Anushka Sharma was showcased on the OOH canvas to attract cinegoers to the movie halls to watch the movie. The campaign was executed by Bright Outdoor Media.

Considering the mega-star cast of the movie, the promoters opted for king size hoardings to promote the movie across Mumbai. The media planning strategy called for strong positioning at the main junctions and arterial roads of Mumbai. The campaign ran for 12 days.