The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
The mandate covers OOH, print, television, radio, and cinema
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
‘OOH is primed for accelerated growth’
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
A competition for smart city projects will begin soon
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for...
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the...
