“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions...
Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
OAA 2024 received a total of 348 entries across 7 categories.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much...
