Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome...
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,†says Siddharth Anand Jha, Senior General Manager –...
Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city's municipal body to end serious deviations in the outdoor advertising contract awarded to...
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an...
The objective is to establish greater transparency and accountability in the poll campaigning
Plain red and yellow billboards were installed with smell of fries emitting from them
