BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
Inclusivity, tech focus, adoption of best business practices core to Pawan's vision for IOAA
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
The brand aims to widen its consumer base outside it’s home base of Kerala.
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
