The brand aims to widen its consumer base outside it’s home base of Kerala.
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon
Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings
New research demonstrates a step change in the evolution of DOOH