WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
By the end of the year, JCDecaux will operate a total of 2,750 digital faces in Spain.
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
‘Brands & agencies are pushing operators for deeper insights’
BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
Inclusivity, tech focus, adoption of best business practices core to Pawan's vision for IOAA
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
