This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
There is no question the future of advertising will lean on attention,†says Christian Zavecz, QMS Chief Strategy Officer.
Prof. Sahay has authored the book 'Brands and the Brain: How to use Neuroscience to create Impactful Brands'.
The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to...
