Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
Interactivity and immersion are competing with passive experiences
Abhinav, who is the Category Head for Sport/Electric at Bajaj Auto, is responsible for proposing, creating & executing brand marketing & communication for the 'sport' motorcycling...
Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show...
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
There is no question the future of advertising will lean on attention,†says Christian Zavecz, QMS Chief Strategy Officer.
Prof. Sahay has authored the book 'Brands and the Brain: How to use Neuroscience to create Impactful Brands'.
The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
