Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to...
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke...
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion...
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
