The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media...
59 billboard owners deliberate upon the ways to grow the OOH business
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best...
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
The objective of the regional conference is to help the OOH firms in the Latin American region to forge cross-border partnerships, and share industry best practice
Elo.network, launched in the Middle East, has been created to enable any car owner to post advertisements on their car
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
