OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack...
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
Prem Shankar Jha will speak on the theme 'Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms' at the Delhi...
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
However, new tech-driven advertising opportunities are likely to open up at the airports
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
