The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon
Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings
New research demonstrates a step change in the evolution of DOOH
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of...
Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
