“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of...
Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue...
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of...
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
The campaign was executed on 150+ OOH units across 4 major metros
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
