Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019
Wavemaker to handle the brand’s media planning and buying
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
The agency will handle the traditional, digital and OOH advertising of the two brands
The agency won the account in a multi-agency pitch
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
He will operate from Gurgaon brand of the agency
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
However, the green material may not match flex in terms of speed of printing, durability
