We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS
The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The respective corporations have issued notice to avoid any possible casualty and the regional media owners are adhering to it
The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio
E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength
