The multiplex features a total seating capacity of 555 spread across its four auditoriums
Brands of all hues adorn the large formats
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Old Mout Cider is the launch partner
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.
The immersive campaign includes a striking bus shelter innovation
The policy is set to be open for public suggestions from July 5
