Navigating the LED display market: Expert tips for quality and efficiency

In a competitive digital display market dominated by price wars, buyers often face the dilemma of balancing cost with quality. For sellers of high-quality LED products, the challenge lies in overcoming low entry barriers and the lack of buyer awareness about key quality parameters. Addressing these issues, Gangasagar Amula, Managing Director of Absen India, shares valuable insights from his experience. 

The changing market landscape 

Since 2010, Absen has been a pioneer in LED screen installations across Asia and Africa. “We positioned ourselves as industry leaders, installing numerous outdoor LED screens, including our star product, the A series,” says Gangasagar. However, by 2024, the market dynamics had shifted. A surge of low-cost, low-quality products flooded the market, causing significant losses in Total Ownership Cost (TOC) for users and creating challenges for quality-focused suppliers. 

What to look for in an LED display 

To help buyers navigate the complexities of the market, Gangasagar emphasizes the importance of clarity in requirements and understanding critical quality parameters. 

1. Brightness and energy efficiency
   “When selecting outdoor advertising displays, it’s essential to consider ambient light conditions, viewing distance, and the desired impact,” Gangasagar explains. High brightness and energy-efficient LED displays, with brightness levels exceeding 10,000 nits, ensure visibility even in direct sunlight while significantly reducing operational costs. He adds, “For large outdoor projects, energy efficiency can save around 20% on energy consumption compared to traditional screens.”
2. Trusted brands with proven expertise
   Gangasagar highlights the importance of choosing reputable manufacturers with strong product quality and technical credentials. “Opting for trusted brands ensures reliable quality and professional support. Avoiding low-cost, low-quality options is key to avoiding operational issues and inadequate after-sales service,” he advises.
3. Professional installation and maintenance
   Ensuring long-term, stable operation of LED displays requires professional installation and maintenance teams. This step, Gangasagar says, is often overlooked but is critical to maximizing the lifespan and performance of the display.

Final takeaways 

Summing up, Gangasagar underscores four pillars for choosing the right LED display: 

• Clarify your needs for brightness, energy efficiency, and project-specific requirements. 

• Prioritize trusted brands with authoritative endorsements and proven quality. 

• Focus on energy efficiency to lower operational costs. 

• Ensure professional installation and maintenance for long-term performance. 

These practices not only help buyers make informed decisions but also contribute to a market environment where quality and innovation can thrive.