Noomi Mehta, an OOH veteran and Chairman of the Board at Selvel One Group, shares his thoughts in his words on how to map your way...
Sharing details of the initiative on LinkedIn, Shwetal Basu, Sr. Vice President – Brand and Marketing at Polycab India, highlighted how festivals are not just occasions...
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance of modaks during Ganesh Utsav.
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and first in South India
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
The campaign is conceptualised by Bare Bones Collective
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.