Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.
Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
The campaign uses some innovative elements to tap the TG near the brand showrooms
'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan...
The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign...
