Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United