Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
How the cookie pops out!
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Bates CHI & Partners innovates with LED to capture the internet users.
Vodafone's Hero Recharge Innovation
Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'
