The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.
Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
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