SelvelNext wows Kolkata audience with brilliant projection on’Narzul Tirtha’

SelvelNext turned the new’Nazrul Tirtha’ in the Rajarhat area of Kolkata — a museum honouring the legacy of celebrated poet Kazi Nazrul Islam – into a brilliant OOH canvas with 3D projection and laser displays. The show was conducted on the occasion of the inauguration of the museum by the Chief Minister of West Bengal Mamata Banerjee.

SelvelNext projected animations designed to suit the cubism-inspired architectural construction and conducted a laser display lit up the supersized Bangla alphabets engraved on the black concrete façade of the museum building. Visitors to the museum and commuters in the Rajarhat area were treated to a dazzling display that made use of the late poet’s rare photos, book covers, music & art.

Commenting on the initiative, Sanaya Mehta Vyas, Director, SelvelNext, said, “We have been looking forward to such innovations for quite some time now and this is the most exciting way to use outdoor and this is the future of OOH. We have used the simple high-definition projector which can be used on any surface both at day and night time. SelvelNext specialises in providing the entire software solution and the graphical content that is to be showcased. We finalised everything within ten days for this show.