Brand Insights

Hyundai ICC Fan Park brings ICC World T20 action live

The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.

Published

March 27, 2014

VJ Media Bureau

Hyundai Motor India Limited (HMIL), a subsidiary of HMC an official partner for International Cricket Council (ICC), has organized live screening of all ICC World T20 matches from March 20 – April 06, 2014 at the Hyundai ICC Fan Parks in nine cities across India. Additionally the brand has leveraged the cricket craze and launched a new compact sedan’Xcent’ at all the Fan Parks.

The Hyundai ICC Fan Park has been held at Cyber Hub in Gurgaon, at Select City Walk (Saket) in New Delhi, Highstreet Phoenix (Lower Parel) in Mumbai, Express Avenue in Chennai: , Forum Value mall in Bengaluru: , Prasad I Max in Hyderabad, South City in Kolkata:, Phoenix United in Lucknow:, Alpha One in Ahmedabad and at Pink Square in Jaipur. At all these locations, cricket fans have the opportunity to watch live screening of the ICC World T20 2014 matches in a fun-filled environment.

In keeping with Hyundai’s passion for offering innovation , the brand has created a Giant Cricket Bat of 48 feet in length at The Great India Place mall (Noida) which serves as a stage for showcasing the newly launched compact sedan’Xcent’ while also providing opportunity to the cricket fans to catch the live screening of the matches.

To add to the excitement, the brand has developed numerous engagements for fans at the Fan Parks. Hyundai has created a unique 3D structure of recently launched model’Xcent’ to be enveloped by around 4,000 cricket balls on which the fans can pen best wishes for their favorite team. To celebrate the spirit of cricket this installation will be placed at the ICC Fan Park at Cyber Hub, Gurgaon.

Announcing the Hyundai ICC Fan Park, Rakesh Srivastava Sr. VP – Sales and Marketing, HMIL said, “We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the’Fan Parks’ and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks.