At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International...
Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
