Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Burrp engages customers on outdoor platforms to rate their favourite restaurants
MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in...
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Sujal Advertizers, having won the contract to develop the underpass, will create eye-catching media at the site apart from beautifying the civic amenity
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at...
