Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Exterion Media reveals why London Underground commuters are great targets for new brands
The 13th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2017 awards function will be organised at the...
The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites
At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming...
Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign...
