Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
520 locations included in the tender
The digital screen will be used to display social messages, city information, news updates, entertainment content
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
Kinetic has also executed two extensive UTI MF campaigns across multiple cities
Contract will be awarded for a period of three years with 10% enhancement in MLF for each year with no further extension
The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city
Interested advertising consultants and media companies are invited to bid for appointment as consultants for comprehensive development of new advertising sites and wayside amenities along NASGM...
