The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
Live UV around Ocean Outdoor screens burns different skin tones in real time
Saket brings over 15 years of experience in brand strategy and marketing
The campaign is executed by Posterscope
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and Miraai Advanced Composites Pvt Ltd.
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time - directly from their phone.
An alumnus of MICA, over the years Geetanjali has led marketing for some of the largest brands such as MetLife, ICICI Prudential Life, Tata AIG General...
Anirban is a seasoned marketing professional with over 25 years of experience in launching and building major brands in various segments such as FMCG, Telecom, and...
