PSI strategically captured student dominated locations for the campaign
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
iGyaan will provide real-time tech updates and HD videos
The outdoor campaign covered 500 touch points in Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot and Baroda
The company states that LED video walls have much scope for use in the OOH space
7 specialist agencies had pitched for the mandate
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
