The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch
A new ERP solution Edge1 has been launched by US Technosoft which reportedly makes work more efficient, transparent and speedy. Outdoor Asia probes into the details.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Yash Raj Films has come up with a simple but effective OOH message for its movie Dhoom 3, which was executed by Bright Outdoors.
