Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers
DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices
OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements
MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats
Companies are pushing agencies with outdoor solutions that target right audience at right location
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated...
